Time it Takes to Read: 1 minute + 26 seconds
Now, in the age of the Web, almost everyone can become a star. You become popular or notorious for mundane, superficial or unexplained reasons. At times, you do not even have control. Being caught on camera doing something private may be the scariest thing in the world now. In the past, you can have a private argument with a security guard and it is just between the guard and you. However, now the whole country (or the world) can get involved as if everyone has the right to judge or ridicule you. What is more interesting is legitimate media will also jump on the bandwagon. The only plus side is you will be forgotten in a few months but you will remain as an interesting footnote in popular culture. If you are wise enough, you can use your notoriety for fame and fortune. Forget morals. In this day and age, morals may be subjective.
In the
nineties, “we” (whoever that we is) killed the author. In art, the creator is not important anymore.
He is out of the picture. Once a product is produced, it belongs to the
audience. The audience is the one tasked
to give meaning to the work, depending on his own personal experiences and
beliefs.
Following
the death of the author, the death of meaning ushered in. Finding the hidden
meaning in works of art or popular entertainment is so twentieth century. In the new millennium, everything is in the
surface. Meaning is skin deep. Nothing is hidden and most importantly, things
do not have meaning at all. They just
exist.
Now, in the age of the Web, almost everyone can become a star. You become popular or notorious for mundane, superficial or unexplained reasons. At times, you do not even have control. Being caught on camera doing something private may be the scariest thing in the world now. In the past, you can have a private argument with a security guard and it is just between the guard and you. However, now the whole country (or the world) can get involved as if everyone has the right to judge or ridicule you. What is more interesting is legitimate media will also jump on the bandwagon. The only plus side is you will be forgotten in a few months but you will remain as an interesting footnote in popular culture. If you are wise enough, you can use your notoriety for fame and fortune. Forget morals. In this day and age, morals may be subjective.
Bottom
line, on the Web, you can still become a celebrity because you are talented,
good, or you are advocating a belief, but you will be competing with silliness,
absurdities, scandals, novelties, and physical beauty. In the past, critics took
it upon themselves to analyze these pop culture phenomena. But do people still
listen to critics? If the author is dead
and meaning is optional, then the critics are obsolete. Perhaps in the future,
it is the critics turn to die and we will be left watching a cute person eating
candy on the web. This video, by the way, has received one million hits and
counting.
Nothing is
wrong with that. Everyone likes candy.
F.Y.I. Today marks our third anniversary.
F.Y.I. Today marks our third anniversary.